Internet Minimum Advertised Price Policy (IMAP)
To maintain the reputation of our loyal ‘brick-and-mortar’ retailers, the integrity of the Star Water Systems
Company brand, and the integrity of our established sales territories, Star has established this IMAP Policy (the
“Agreement”) across all online sales channels.
Terms of Agreement:
- Retailer may not use or alter any copyrighted material, unregistered or registered trademarks or service
marks, product or brand images, or other intellectual property belonging to Star Water Systems, Inc without
prior written consent from the Star Water Systems Marketing Department. - Retailer agrees that any e-commerce/online resale or redistribution will be made with full transparency under
the wholesaler’s / distributor’s / e-retailer’s name. If customer chooses to utilize an alternative seller name,
the wholesaler / distributor / e-retailer must register all domain name(s) with Star Water Systems Marketing
Department prior to selling Star Water Systems product from any such domain. - E-Retailer agrees to provide ‘ship-to’ analytics upon request for proper payment disbursement to established
sales territories in an excel format stating quantity sold, Star Water Systems’ model number, ship-to zip code,
and sell price. - All Customers engaging in e-commerce agree to Star Water Systems’ Internet Minimum Advertised Price
(IMAP) policy as stated below:
3SEHL Submersible Sump Pump $221.25
S1098 Submersible Sump Pump $341.25
40EC Sewage Ejector Pump $420.00
HSP15P1 Lawn Sprinkler / Irrigation Pump $409.00
HSP20P1 Lawn Sprinkler / Irrigation Pump $455.00
Notes:
a. It is the responsibility of the reseller to obtain and maintain Star Water Systems’ current updated IMAP
policy while updating their advertised online price on the date that Star Water Systems updates become
effective.
b. If one or more of the products listed above is advertised online in a non-password-protected format or in a
non-secured-shopping-cart format at a price lower than the minimum advertised price, the reseller will be
deemed to be in violation of Star Water Systems’ IMAP policy. - Star Water Systems will follow the sequence below for violations of this IMAP Agreement.
- First violation within a 365-day period: Retailer shall bring all non-complying materials into compliance
within 5 days from written notice. - Second violation within a 365-day period: Adjustment of retailer’s discounted price, at Star Water Systems’
sole discretion, on all relevant models for 30 days. Retailer shall bring all non-complying materials into
compliance within 5 days from written notice. - Third violation within a 365-day period: Loss of retailer’s discounted price on all IMAP items for 30 days.
Retailer shall bring all non-complying materials into compliance within 5 days from written notice. - Fourth violation within a 365-day period: Termination of partnership between retailer and Star Water
Systems. Retailer will no longer be authorized to sell Star products online.
- Star Water Systems reserves the right to make monthly or year-end adjustments, at its sole discretion, to
offset any incurred e-commerce warranty costs to maintain our reputation and integrity in the marketplace. - Star Water Systems reserves the right to prior approval of any form of online advertisement pertaining to the
sale of its products. - Star Water Systems reserves the right to amend this Agreement, without notice, at any time and at its sole
discretion.